Characteristics and Culture of Fan Based from the Perspective of Big Data

摘要

The development of science and technology has promoted the transformation of traditional media, and the fans generated by the media have developed rapidly. Fans culture and fans economy have also come into being in this transformation and gradually entered the field of mass economy and culture. Fan bases in the mobile Internet era are active on social media platforms, and are constantly presenting new features with the current rapid technological tide. The data generated on the Internet is an available and valuable resource for analyzing the characteristics and culture of fan bases. This paper provided a new perspective of viewing the fan base characteristics and culture, which obtained the fans data of popular traffic stars from Weibo, and used the big data user portrait technology method to present the social profile of the fan base and its cultural form, as to explore the reasons and influences behind it, and provide multiple perspectives for the public to deeply understand fans culture.

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